We recently heard word that TOMS would reveal the next chapter of their One for One movement. For weeks, we were teased and tempted by mystery boxes on display at store locations across the nation. Concealed within those boxes were TOMS' next product. That's right; TOMS is not just a shoe company anymore. They are a One for One company. So what will you be able to get, that will in turn be given to someone in need?
Allow me to introduce TOMS Eyewear; a hip line of sunglasses with a story behind each pair. Because TOMS isn't giving a pair of sunglasses. It's much more than that. For each pair that you buy, TOMS will help give sight to a person in need! Through partnerships with Seva, a foundation dedicated to building sustainable eye care programs in developing countries, your purchase helps to provide screenings in communities that need it the most. Those who need care receive it through medical treatment, prescription glasses, or sight-saving surgery.
Why sight? Blake Mycoskie, owner of TOMS, and a small team traveled to Nepal to understand how Seva is working to prevent blindness and restore sight. They returned with a determination to support sight-giving programs and developed a way for us to be a part of it. Watch how their trip went in the video below and check out the cool shades available to you now, here.
By the way, I just ordered my first pair of TOMS shoes!
Very cool!
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