While traveling in Argentina in 2006, Blake Mycoskie noticed many children living without shoes to protect their feet. He came up with a plan to help these kids have a better way of life. “What if I start a shoe company, and every time I sold a pair of shoes I gave a pair away? That way, as long as I continue to keep selling shoes, these kids will have shoes for the rest of their life.”
And so TOMS was born. It’s called the One for One Movement: you buy one pair of shoes, TOMS donates one pair of shoes to a child in need. With customer support and the help of Giving Partners, children in several countries around the world are now protected from soil-transmitted diseases and infection from cuts or sores. As of September 2010, TOMS has given away 1,000,000 pairs of shoes! And the giving keeps growing with each purchase. It is Mycoskie’s goal to give repeatedly as the children grow, so they never go without shoes again.
In June, TOMS will expand its next chapter of the One for One Movement by asking you, “What’s your next chapter? What’s your One to One?” Whether its music, art, food, or a place to live, you will be able to help TOMS build a better tomorrow. Find out more on the vimeo channel.




