Feel Good Product: Ocean Tee from World Minded

The Feel Good Product of the Day is the Men's Ocean Tee from World Minded. 

Ten percent of the proceeds are donated to Water For People. "Water For People works to build a world where all people have access to safe drinking water and sanitation, and where no one suffers or dies from a water or sanitation-related disease." ("Water for People, Everyone - Forever") You can also  feel good knowing your Ocean Tee is 100% Organic Cotton grown in the USA.

What is it about traveling in South America?

I keep telling Scott, who co-authors this blog, that I'll be posting about the Bamboo Bike Project sometime soon. I think it's a great idea but for some reason I just don't find myself interested in doing it at the moment! Maybe it's the plethora of blogs already doing it? Maybe it's the fact that I don't live in San Francisco or New York where the majority of the bamboo biking scene is unfolding. Whatever it is, there will be more to come in the future.

Speaking of the future, it looks bright for the One For One movement, made famous by TOMS Shoes. The new introduction of TOMS Eyewear means that Toms can expand its charitable contributions to a much broader range of customers - assuming you're willing to fork over at least $135 for a pair of sunglasses. We hope you are, but there is an alternative just in case the high price tag of these hipster shades has priced you out of the market for charitable consumerism.

Toms founder, Blake Mycoskie, who got his calling while traveling through Argentina, has good company in a man named Charles Perry. Charles was also globetrotting through South America when he got the charitable consumerism bug, and he has created a company called World Minded.

World Minded's mission is to create eco-friendly clothing with a purpose, and they do this by donating 10% percent of sales from their humanitarian collection of 100% Organic Cotton Tees, and 1% of sales from everything else.


World Minded may just be a start up right now, but they continue to collaborate with artists and brand ambassadors to further their mission of doing good through consumerism. They may lack some of the big name prestige of Patagonia, TOMS, and Timbuk2 but their designs are aesthetic, refreshing and purposeful. Look forward to World Minded's fall line coming out in August, 2011 for a new assortment of great looking tees, hoodies, and accessories. I believe that World Minded can do well on the basis of their designs alone, but let's make an extra effort to vote for the changes we want to see in the world by supporting them, and everyone else on the frontier of clothing with purpose.

Patagonia and "Our Common Waters"

Patagonia has been an environmentally minded company since it was founded in the early 70’s. It is now one of the largest suppliers of outdoor equipment in the world – and probably one of the most eco-friendly, too. Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment. This initiative inspired the creation of a non-profit organization to encourage other businesses to do the same. In 2002, twenty-one businesses signed up to form 1% For the Planet. It has since grown to more than 1,200 companies who strive to fulfill their mission: creating a healthy planet.

For Patagonia, however, donating 1% of their sales is just the beginning of their quest to save the environment. The company has several programs in place to go above and beyond. As part of their newest campaign, Our Common Waters, Patagonia is analyzing every aspect of their operations to see just how much water they use, or better yet, how much water they take away from the Earth’s ecosystem. The goal is to balance human water use with the needs of animals and plants.

The amount of water each of us use is more than what we drink, do the dishes with, or how much time we spend in the shower. It includes our share of water used in industrial production and consumption. So the environmentally conscience customer should understand what businesses do to increase or decrease their water consumption and pollution. Patagonia is just beginning to learn how big their “water footprint” is and what they can do to reduce it.

Patagonia found that 2,304 liters of water is consumed in the manufacturing of their Pima Cotton T-shirt. This is enough to provide drinking water for 768 people for one day. In the following years, Patagonia plans to become fully aware of how much water goes into the making of every product and begin to reduce it. They already have begun to use improved drip irrigation, which decreases the amount of water used by 20-30%.

The Our Common Waters initiative is one part of Patagonia’s extensive project, The Footprint Chronicles, which allows you to track the impact of a specific product from design to delivery. To learn more about this program and others, visit Patagonia’s Environmentalism website. You can also use National Geographic’s Water Footprint Calculator to find out how much water you use, and learn what you can do to save the world’s water.